Make it Pop – 5 Components To Advertising Copy

Make it Pop – 5 Components To Great Advertising Copy As a business strategist, I help small businesses boost their bottom line, increase sales, and generate more leads. One key aspect of achieving this is through effective advertising copy. In this article, I will elaborate on the five major components of good advertising copy, which […]


Direct response marketing is a powerful approach to customer engagement that requires an immediate response from potential customers. This marketing strategy aims to answer questions, showcase your branding and products, and explain the rationale behind your business. Customers appreciate direct response marketing because it provides them with an opportunity to engage with your business, such […]

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each […]

Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]

Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]